There is no clear formula for a perfect website. Although Web design companies differ in their approach to design, they agree on key principles that make a successful website. When a company is looking to design their website, a question that often comes to mind is what are the main issues that should be considered? Of course there is no straightforward answer to this question. The needs of every business is different. Website design should reflect the unique needs. Nevertheless certain web design techniques can be applied generally across any website. Some of the key design tips are discussed below.
1: Modern, Professional design.
There are more than 40 million websites in the world and the number is rising. A professionally designed website is essential to present your brand over your competitors. There is nothing worse than an outdated website for your company which cam mis-represent your brand. A professional, clean-cut website is vital for customers to have confidence in a company.
2: Clean-cut design and simple site navigation
The current trend in website design is for a clutter free simple design with a clean cut layout. Sites which are cluttered tend to draw users away. It is important that it not only looks professional but that the information presented is easy to read and understand. Navigation and menu should be prominent and descriptive. A simple but clear menu is often more effective than complex navigation.
3: Consistency in design
Your website's design, layout and colour scheme should be consistent across the different pages. Whilst It is OK to have slight variation between various sections , the overall look and feel should be consistent.
4: Browser compatibility
All pages should appear consistent across different platforms and screen resolutions. Prior to launch your web design company should test the website thoroughly on all major browsers such as Internet explorer, Firefox and Opera. At the least.
5: Focus on website content
Content is the most important aspect of your website. A professional design is essential but it is the content which will ultimately generate enquiries and leads for your business. All content should be professionally written and proof-read. Additionally new relevant content should be added form time to time.
6: Effective use of 'Call to action'
Call to action statements on all your website can greatly improve your website's effectiveness and increase the chances of customer enquiries and leads. 'Call to action' can be anything that encourages action or participation from users e.g. Click here to Enquire or Register for our free newsletter. Many Marketing studies have found that call to action to greatly improve the chances for enquiries and leads.
7: Quick to load
No mater how small or large your company is, the site should be quick to load. Many users access internet via slower connections or on mobile devices where bandwidth and speed is limited. Studies show that a website that takes longer that a few seconds to load can drive customers away to competitors.
8: Get Ideas from competitors
Analyzing and learning from competitors is probably the best way to find how you can improve your website. It is easy to search for competitors in your industry using search engines. Researching other businesses can offer inspiration as well as help identify areas for improvement.
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